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At Mark 1, our efforts are directed at formulating a media
strategy that reaches the right audience at the right time. |
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The media plan is created to specifically target |
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- The product / service
- The marketing objectives and
- The marketing budget
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Keeping the above-given factors in mind, we suggest an
optimised media mix that is arrived on the basis of |
- Target audience
- Cost-benefit ratio
- Reach & Frequency
- Reliable statistical data
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